Understands the interplay between paid media, social media, email, and Website touchpoints and can speak to the role each plays across the guest journey.Liaison between marketing and external agencies to collaborate on media plans and communicate a clear strategy through execution to ensure success.Leverages internal and external analytics to share data driven insights translating into media objectives and goals.Creates strategic integrated media plans based on data, audiences and campaign objectives to meet project goals while managing budgetary requirements.Partners with the marketing team to translate marketing objectives and media goals into integrated, omni-channel marketing media strategies and execute tactics that support and drive the business goals of the brand and enterprise.Partner with other departments to ensure proper online and offline messaging and relevancy, ensuring consistency of messages across multiple media networks. Oversee the creation of editorial calendars and scheduling daily posts to all applicable social media outlets, as well as coordinating the marketing calendars with paid media activity. Leads efforts to grow social engagement and work to optimize the digital tools utilized to acquire and convert new customers while keeping current customers engaged. Establish KPIs and other success metrics to effectively perform analysis of paid media campaigns. Execute, report on, and optimize marketing campaigns across channels such as display, paid social, print, broadcast, outdoor and streaming. This role will lead the strategy for both online and offline paid media efforts with a significant emphasis on building best-in-class digital and social media programs that drive business results.

Enjoy weekly pay, 401k match starting day one, and health benefits. Come join our Marketing Team as our Social & Media Manager! This role will lead the strategy for both online and offline paid media efforts with a significant emphasis on building best-in-class digital and social media programs that drive business results.

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